Today’s Audience: A Moving Target
with Brent Friedman of Electric Farm Entertainment
In the rapidly evolving media landscape, most professionals are focused on new iterations of technology, platforms and even content forms. But there is an equally important variable to consider: the audience. To fully understand the opportunities and challenges of engaging today’s audience on any platform, one must consider important questions such as: How have general viewing habits changed in the last 5-10 years? Are there different audience compulsions for every media form? What has interactivity done to audience expectations? And what media are audiences actually willing to pay for?
Armed with a better understanding of contemporary audiences, media professionals can deliver more personalized, meaningful content experiences that will better help them reach – and hold – their target demo.
- 6:30 – 8:00 PM, Monday, September 12th
- W2 Media Café Basement – #250 111 West Hastings (See map for directions, enter through the Woodwards Atrium)
- $10/ticket – Please bring cash
Brent wrote and produced EFE’s first two ground-breaking webseries, Afterworld and Gemini Division, for Sony & NBC. Brent served as Executive Producer on EFE’s recent webseries, Woke Up Dead and Valemont, the latter that he also co-created for MTV. Currently, Brent is writing and producing the sequel to Valemont.
Video game projects include Command & Conquer 3: Tiberium Wars, released by Electronic Arts in 2007. Brent served as a story consultant for SCEA in 2009 and also created the franchise reboot on Duke Nukem for 3D Realms. Additionally, Brent is currently consulting and writing on a slate of upcoming social games for industry leaders, ngmoco and Zynga.
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